Branding

Design

September 7, 2025

Horizon Studio Brand Refresh

Client

Horizon Studio

Timeline

3 months

Overview

Horizon approached Ultra with the goal of modernizing their brand identity. They wanted a system that would resonate with a wider audience, while keeping the simplicity and boldness they were known for.

Challenge

The existing brand lacked consistency across digital platforms. Horizon needed a visual identity and website that reflected their growth while staying true to their minimalist values.

Process
  1. Research & Discovery → Competitor audit, audience insights, brand workshops.
  2. Concept & Design → Moodboards, typography exploration, brand color system.
  3. Webflow Development → Responsive website build, CMS integration, animations.
  4. Testing & Launch → Iterations, client feedback, final deployment.
Competitor audit, audience insights, brand workshops.
Moodboards, typography exploration, brand color system.
Responsive website build, CMS integration, animations.
Iterations, client feedback, final deployment.

Outcome

The rebrand launched with a modernized identity and a high-performing Webflow website. Horizon’s digital presence became more consistent, engaging, and scalable for future growth.

  • +45% increase in website engagement
  • Streamlined brand assets across 5 platforms
  • Improved content publishing speed with CMS